My documentary |
4/3/2017 0 Comments Poster advert![]() This poster was made on Photoshop, we studied other ITV posters to get an idea of the technique used to make them, the logo colours is what joins the poster together the most. I used the eye dropper tool to get some colours going across the photograph, so the silver from the bars, black from the dog's fur, tan brown from the dog's collar, cream from the dog's fur again and dusty pink from the inside of the dog's ear. Placing the logo needed to be on the left of the photograph from looking at previous poster's, if the subject of the photograph was on the left we would've needed to flip the photo giving us empty space, luckily, the subject was on the right side. We also needed it to be about in the centre of the left, we also had to look out to make sure the colour of each letter wasn't on a part of the photo we got it's colour from otherwise we wouldn't be able to see the letter. The 't' is close to the black of the fur, however, we noticed this and moved it enough to the left that is didn't blend together giving a weird effect. The big coloured curve going over the majority of the bottom of the poster is very iconic to ITV, to make it I got a circle on Photoshop and moved it until the right amount was showing, we decided the last colour of the logo was the nicest/best to use to be visible and not too dark, I then dropped the opacity down to about 50%. The font we used was not specifically made as in ITV font, but is very similar, I found it on Microsoft Word on a Mac computer, the rounded edges is what makes it a look alike, I used the same font for all the writing on the poster. On the poster I wrote: Sanctuary Tuesday 6pm www.itv.com/sanctuary This is relevant information for the documentary, including the 'website' makes it appear more official. On other ITV poster we studied, they all have a series of icons of different gadgets; a TV, a laptop, a phone, a tablet and a games console controller, I think it is showing ITV's platforms of which people can view their shows. ![]() On genuine ITV posters, some use a hashtag of the show, film or documentary to spread the word over social media, we thought we could add one in the bottom left corner which would fill an empty space and give it a bit more authenticity. We just used the hashtag #itvsanctuary, this would allow people to know the channel and name of the documentary if it got spoken about. All editing was done on Photoshop.
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