Exam preparation
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1/9/2017 0 Comments ASA![]() CAP - Committee of Adverising Practise ASA - Advertising Standards Authority Began broadcasting 1955 In 1962, CAP established the ASA 1974, introduction of the levy (an impose) 1988, legal backstop, the introduction of the Control of Misleading Advertisements Regulations provided the ASA with legal backing from the Office of Fair Trading 2004, becoming the one stop shop 2010, new digital advertising formats Before adverts go on air they are pre-cleared Advertisers who flount the rules can be denied access to advertising media space ASA ruling involving Youtube vloggers: The ASA ruled that Youtube vloggers must clearly state if they are being paid for adverts, specifically an Oreo advert. Mondelez (the owner of Oreo) said 'It was sufficiently clear to consumers that the videos were ads'. Ad must be clearly identifiable Viewers must be aware that the video is an advert before they start watching it, not half way through http://www.asa.co.nz/codes/codes/code-for-advertising-food/
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